Context

Barstool Sportsbook offers online sports betting, allowing users to place bets on various sports events and casino games. The platform provides a range of betting options for their 115k monthly users, including traditional wagers and in-play betting.

We know from research and insights that our bettors actively participate in our apps most when researching odds and building parlays. Than there is no additional reason for the user to return to the experience until they need to review their settled bets.